Stop Throwing Your Money At The Internet.
Optimize with ePulse
Engelhardt & Partner's Total Internet Package
It’s a digital world. Your being here proves it.
Ten years ago it was ok not to have a website for your business. Today, the Internet has gone so far beyond the simple website page that it’s almost impossible to imagine a world without the World Wide Web. 84% of Americans now rely on the Internet for information and communications. With the advent of web-ready mobile devices such as Smart Phones, Net Books and the recent Apple iPad Tablet, this number will grow…and the amount of time spent on the net will grow as well.
Soon, everyone will look to the Internet for information before making any buying decision. In the automotive market, customers can already locate or build the car they want online, research its performance, compare market prices and get detailed information on pre-owned vehicle histories. The near future promises virtual test drives and other possibilities that will completely change the car-buying experience.
Are you prepared for the future? Does your current advertising agency provide you with a cohesive, balanced mix of digital and traditional advertising? Are they adept at maximizing your SEO potential, while providing you with the absolute highest standards in creative, 100% customized for your business? We’d be surprised if they could. We specialize in it.
Engelhardt and Partners Automotive Advertising Agency has been in the automotive advertising business since 2002, with most of our staff experienced in advertising and marketing for 15 years or more. We’ve evolved with technology from the first desktop publishing systems through the humble beginnings of the World Wide Web, from newspaper-heavy ad campaigns through today’s Internet-fueled, all-encompassing marketing networks.
Now, we’re doing what most traditional advertising agencies are afraid to do – we’re integrating the digital experience with tried-and-true forms of traditional media, resulting in the most effective, efficient and creative marketing campaigns available to our clients. And we do it without sacrificing one ounce of personalized service.
Introducing the Engelhardt and Partners Advertising’ Exclusive ePulse Total Internet Marketing Plan. It’s all about generating more traffic to your website and dealership.
Search Engine Optimization, Search Engine Marketing, Pay-Per-Click, Social Media Marketing ¬– you’ve heard the terms, you know the basics…you may even know a lot more than most people. But unless you’ve got a degree in software engineering and lot of extra time on your hands, you’ll need a team of professionals to properly and effectively handle your online presence.
That’s where we come in.
We’re advertising professionals who have taken the necessary steps to learn everything there is to know about online marketing. We’ve teamed up with one of the top automotive digital marketing groups, Dealer Online Marketing, to power our initiatives. Our combined expertise results in incredibly strong, cohesive, effective marketing plans that not only get you recognized, but ensure customer retention and high ROI.
How do we do it? We become part of your team.
We get to know you, get to understand your current online presence and marketing objectives. We work with you to set realistic goals for your online strategies, within your budget, and implement those strategies for optimum results. We handle your entire social marketing networks and manage your online reputation. And we supply tracking, analytics and ROI reports to show you what’s working, what’s not, and where to concentrate our efforts.
In conjunction with your full-service traditional advertising curriculum, ePulse takes care of all your Internet concerns
SEO/SEM: Conquering the Search Engines
Without the best SEO, your website will be overlooked when people search for your product. Without efficient SEM, you’re throwing money into oblivion. You need the strongest possible search engine optimization, marketing, and online presence. We can provide it. Our experts know the tricks, the secrets, and the proven formulas for bringing you to the top of the list.
- SEO, from tweaking keywords to properly coding your site, establishing inbound links and increasing your web presence. Our coders dig into your website to maximize your SEO potential. We use proven techniques to constantly monitor, analyze and adjust campaigns, keywords, links, submissions, etc. to get your site the best exposure possible.
- SEM/Pay-Per-Click, promoting your site efficiently to give you “the biggest bang for your buck” using Google AdWords and other effective means, as necessary.
- Manage video content for your website, YouTube, and blogs.
- Email & e-Newsletter marketing, to promote events and gain customer retention; grow your email lists. All are 100% customized to your business – no cookie-cutter templates with only national offers here.
- Our experts handle and optimize your web banner advertising, eBay store, Cars.com, AutoTrader.com and more.
- Specialized landing pages and microsites for your website, dedicated to promoting specific offers and events.
- Complete analyzing and tracking, inventory monitoring, CRM, auto-responders and ROI reports.
- Online reputation management including directory management, comment/review monitoring and blogging.
- Plus we keep you abreast of the latest technology and advancements that can benefit your business.
Social Media Marketing – You need it.
You don’t have time for it.
Don’t worry.
We do it all for you with iSMS.
It seems like everyone is on Facebook and Twitter these days. Creating a strong network of customers and potential customers not only helps you build relationships that can add to sales, it gives you valuable SEO benefits through link-backs and keyword placement.
You know there’s potential in social network marketing, but you’re not sure how to exploit it…and even if you did, you don’t have an hour to three hours each day to devote to your social networks. But you know you need it. Without it, you’ll fall behind the competition.
Introducing Engelhardt and Partners’ iSMS – internet Social Media System.
Our social media marketing experts have put together an intensive, strategic plan to maximize your social networking efforts while minimizing your time investment. We generally only require one hour a week from your managers for content. We do the rest. From setting up and maintaining your Facebook, Twitter and YouTube accounts to helping you develop fun videos and contests to keep your content interesting, we do the work so you can concentrate on what you do best: selling. We tie your networks together and integrate them with your website. We develop interesting and keyword-rich content to keep your posts active, alternating between interesting stories, articles, events and offers – making sure your content isn’t saturated with sales pitches, which is a sure way to lose your followers and give you a bad rep online. Basically, we make you look good on the web.
iSMS includes:
- Facebook Fan Page, Twitter Account and a YouTube Channel dedicated to your store.
- A Blog site, linked directly to your website, updated once weekly.
- Presence on additional social media sites, as necessary.
- We will monitor, maintain and update these accounts on a daily basis to get the most out of your social media networks.
- Utilize keyword-heavy posts to boost search results.
- “Badges” for each of your iSMS accounts that can be posted on your website and added into your email, email blasts, and web advertising.
- Building your Twitter and Facebook accounts to grow your number of followers. Sending out ‘Tweets’ at regular intervals, connected to your Facebook page.
- Using these accounts to promote your YouTube videos, and vice-versa.
- Taking your raw video footage, giving it a professional look, and uploading it to YouTube.
- Reputation management: Interacting with users, answering questions, giving advice, and addressing both positive & negative comments.
- Updating (writing) your Blog site once a week (or more), and reviewing it daily to manage users, comments and questions.
Eliminating The Guessing Games:
Tracking, Analytics and R.O.I.
You’ve invested time, money and manpower in your Internet initiative, but have no idea if it’s all been worth it. Without expert tracking and analysis, you might as well hand your money over to the next person who walks into your store and ask him to tell his friends to buy from you.
At Engelhardt and Partners, we’ve got a team of devoted Internet analytics experts that constantly monitor your website, SEM and SEO results.
- We analyze and adjust keywords on your site and in your SEO and SEM efforts.
- We monitor and adjust your SEM/pay-per-click advertising to give you the highest results possible.
- We track visitors to your site, and make adjustments to generate more traffic and keep your visitors staying longer.
- We provide detailed reports on SEO, SEM, Google AdWords, etc. to help you understand your trends.
- We provide R.O.I. (return on investment) reports.
- We analyze your trends and help you make decisions based on solid fact, not guesswork.
Combine these powerful tools with integrating marketing efforts and top-end creative, and you’ve got a system that’s unique, powerful, and proven to provide results.
eInfo – Making sure your customers stay your customers.
The Internet can be a powerful tool for maintaining relationships with customers. By strategically utilizing Email & e-Newsletter marketing, you can ensure your name stays fresh on the minds of past customers, and can help to gain new business. Our e-Newsletters are custom-created for your business, and feature stories about you – not generic, cookie-cutter stories related to your industry. This personal approach gives your readers an enjoyable experience, and makes them actually want to read your content. By including special e-Newsletter only offers and information on products mixed in with personal stories and photos of your business, you will show your customers you’re not just all about sales, but about relationships. This creates a fantastic opportunity to promote events and gain customer retention, and can also help grow your email lists.
Email blasts serve as an excellent way to communicate last-minute specials, offers, sales and events. Short and to-the-point yet highly creative and attention-getting, our specialized Email blasts can help you promote anything from a weekend special to a year-long campaign. And as always, your creative will remain cohesive throughout all your media.
Custom iPhone Apps
Now you can have a custom iPhone app for your dealership! Customers download the app for free, then can use it to learn about your dealership, schedule service, or jump to your inventory page, plus much more. Prices are very affordable and offer you a new and fun way to promote your business.
360° Virtual Showroom Tour
Give your customers a 360° tour of your showroom right on your website. You can include multiple areas of your dealership, service area, body shop and more. This 360° tour is even available in HD! Click here to see the tour on one of our client’s sites.
